How to be heard? – A Conversational-First Approach to Marketing

This talk originates from the archive. To the CURRENT program
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Wednesday, December 5 2018
10:15 - 11:15
Salon 6+7

With the total number of Alexa skills surpassing 50000 worldwide, companies now face the challenge how to make themselves heard in the voice universe. In this session we take a closer look at how companies can combine the strengths of existing brands with a user-centric approach to conversational design in order to create voice experiences that manage to stick out no matter the size of the competition. 

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