Generative AI is a subset of artificial intelligence that focuses on creating and generating original content, rather than analysing or replicating existing data. It uses complex algorithms and machine learning to generate new information such as images, music, text, or video. To achieve this kind of ‘creativity’, models are trained on large data sets to learn patterns and styles. With ChatGPT, Stable Diffussion, RunwayML, and many others, generative AI models are receiving a lot of attention and developing quickly.