- Personalisation: Will a customer like a particular type of clothing, will it fit them, do they identify with the brand?
- Decision Support: Whats a good shirt to go with these shoes? Does this outfit make sense for the event the customer is about to attend?
- Logistics: Is this item in stock? Where in the world is it at the moment, will we have it in time to send it to the customer or should we replace it automatically?
- Customer Support: Our stylists talk directly to the customers to understand their needs. Should we do something different based on the feedback they give us?