The Conference for Machine Learning Innovation

Developing a Match-Making Algorithm Between Customers and Go-Jek Products!

Session
Join the ML Revolution!
Register until September 10:
✓ Raspberry Pi or C64 Mini for free
✓Save up to 313 €
✓10 % Team Discount
Register Now
Join the ML Revolution!
Register until September 10:
✓ Raspberry Pi or C64 Mini for free
✓Save up to 313 €
✓10 % Team Discount
Register Now
Join the ML Revolution!
Register until July 2:
✓ Raspberry Pi or C64 Mini for free
✓ Save up to $310
✓ 10% team discount
Register Now
Join the ML Revolution!
Register until July 2:
✓ Raspberry Pi or C64 Mini for free
✓ Save up to $310
✓ 10% team discount
Register Now
Join the ML Revolution!
Register until November 7th:
✓Save up to € 210
✓10% Team Discount
Register Now
Join the ML Revolution!
Register until November 7th:
✓Save up to € 210
✓10% Team Discount
Register Now
Infos
Thursday, July 30 2020
09:45 - 10:30

GoJek has millions of monthly active users in Indonesia across our 20+ products and services. A major problem we faced was targeting these customers with promos and vouchers that were relevant to them. We developed a generalized model that takes into account the transaction history of users and gives a ranked list of our services that they are most likely to use next. From here on, we are able to determine the vouchers that we can target these customers with.

In this talk, I will be talking about our process while developing the model, the challenges we faced during the time, how we used PySpark to tackle these challenges and the impact it had on our conversion rates.

Take me to the full program of Zum vollständigen Programm von Online Edition Online Edition .

Take me to the full program of Zum vollständigen Programm von Munich Munich .

This Session belongs to the Diese Session gehört zum Programm vom Online EditionOnline Edition and  und MunichMunich program. Take me to the program of . Hier geht es zum Programm von Singapore Singapore .

This Session belongs to the Diese Session gehört zum Programm vom Online EditionOnline Edition and  und MunichMunich program. Take me to the program of . Hier geht es zum Programm von Berlin Berlin .

This Session Diese Session belongs to the gehört zum Programm von Online EditionOnline Edition and  und MunichMunich program. Take me to the current program of . Hier geht es zum aktuellen Programm von Online Edition Online Edition , Munich Munich , Singapore Singapore or oder Berlin Berlin .

Behind the Tracks