Man & Machines: The Dreamteam for your intelligent Marketing Strategy

Session
Join the ML Revolution! Team Discount Register with 3+ colleagues and get 10 % off! Register Now
Infos
Thursday, December 6 2018
10:30 - 11:30
Room:
Saal A+B

Machine learning enables customized conversations between man and machine that can result in buying decisions. Marketing experts should include artificial intelligence purposefully in their strategic thinking. It is important to build a bridge for the customer from the source of inspiration to your own content. Kathleen Jaedtke and Tina Nord explain how this can be achieved through the use of dialogue-oriented technologies.

Behind the Tracks