The Conference for Machine Learning Innovation

Pool or Patio? Define Customer Needs With AI

Shorttalk
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Register until March 5:
✓ML Intro Day for free
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Join the ML Revolution!
Register until March 5:
✓ML Intro Day for free
✓Save up to 500 €
✓10 % Team Discount
Register Now
Join the ML Revolution!
Register until November 7th:
✓Save up to € 210
✓10% Team Discount
Register Now
Join the ML Revolution!
Register until November 7th:
✓Save up to € 210
✓10% Team Discount
Register Now

How does a search engine approach recommendations and rankings? From “generalization” – recommending popular, best-seller-type listings – to “personalization” – deciding when there is enough user info to customize what a particular individual sees. Unlike many e-commerce sites, which try to keep people online and clicking, reading, watching and consuming, a booking site for vacation rentals tries to get people back offline as swiftly as possible. As a global metasearch engine for vacation rentals, we aim to make the trip-planning phase easy, so people can start getting excited about upcoming travel and not be bogged down by logistics. Once a “sale” is completed (in our case, after someone books a vacation rental), he or she is unlikely to book another at the same time, or even in the near future. The user journey is complete; there is no need to keep suggesting that because they booked one type of rental, they may consider looking at a similar bunch.As user tastes vary to a large degree, we need a very efficient, precise approach to be able to react to user behavior in real-time. As such, we’ve built our own recommendation systems.

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This Session belongs to the Diese Session gehört zum Programm vom MunichMunich program. Take me to the program of . Hier geht es zum Programm von Berlin Berlin .

This Session belongs to the Diese Session gehört zum Programm vom MunichMunich program. Take me to the program of . Hier geht es zum Programm von Singapore Singapore .

This Session Diese Session belongs to the gehört zum Programm von MunichMunich program. Take me to the current program of . Hier geht es zum aktuellen Programm von Munich Munich , Berlin Berlin or oder Singapore Singapore .

Behind the Tracks